Real estate developers are offering discounts, fee waivers and other deals as transaction volumes remain soft due to oversupply concerns amid the coronavirus-induced economic slowdown.
Dubai South earlier this month unveiled a rent-to own scheme for new tenants at The Pulse development near Expo 2020 site, while Aldar is offering a range of incentives on properties in Abu Dhabi. Bloom also announced new payment schemes and fee waivers at its properties in Dubai and Abu Dhabi.
“UAE developers have resumed off-plan sales launches following a subdued second quarter, with a renewed focus on promotional offers and creative incentives to attract buyers,” Chris Hobden, associate director and head of strategic consultancy at Chestertons Mena, said.
“Recent incentives have focused on reducing upfront purchase costs, as seen in Dubai South’s recently announced rent-to-own scheme, or incorporate broad promotions such as cash rebates, service fee waivers and extended post-handover payment plans.”
As part of the deal, customers are being allowed to make quarterly rent payments towards their homes while living in them, with the amounts paid contributing towards full ownership after a period of ten years. A two-month rent-free period is being offered as part of the scheme at the start of the contract.
“Given the current environment, we are highly conscious of the challenges faced by many and have created a scheme that gives tenants the assurance of owning their own property without any major upfront investments,” Mohammed Al Awadhi of Dubai South Properties, said.
Bloom Properties is also offering deals at its properties including Park View and Soho Square in Abu Dhabi and Bloom Towers and Bloom Heights in Dubai. Offers range from service charge waivers to 50 per cent reductions on Dubai Land Department fees, as well as attractive payment terms.
“We expect a cautious recovery of transaction activity as the economic sentiment gradually improves. However, we foresee potential buyers remaining hesitant in their investment decisions resulting in continued downward pressure on transaction volumes and sales prices,” David Abood, a partner at Cushman & Wakefield Core, said.
Although buying activity is improving, there is still a lot of stock to absorb. About 38,000 units are scheduled for handover in Dubai during the second half of the year, according to JLL. Chestertons says 5,200 units are due to be delivered in Abu Dhabi, although both expect completion delays, particularly as social distancing measures have been in place on construction sites.
Some developers, such as Sharjah-based Arada, say they are continuing to sell units without offering any additional incentives to customers.
“We are in a relatively fortunate position, as the demand for well-designed integrated communities in Sharjah still remains resilient, especially in comparison to other markets in the UAE,” Ahmed Al Khoshaibi, chief executive of Arada, said.
“While sales dipped during the lockdown period, they have since surged, especially during June and July, which have been some of the best-performing sales months during Arada’s history.”
